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Claudia Ancuta

Claudia Ancuta

February 13, 2024

Speech to Text for Media and Newsrooms


In today's digital age, media companies are constantly striving to provide their customers with the latest news and information in a timely and efficient manner. An accurate speech recognition solution is a valuable tool that can help media companies save time and money, improve efficiency, and create more accessible content. From transcribing interviews to creating subtitles for videos, an accurate speech-to-text solution is essential for media companies looking to provide high-quality content in a timely and efficient manner. However, the accuracy of these speech to text solutions can vary greatly, and this can have a significant impact on the quality of the content being delivered.

In this blog post, we'll explore the importance of an accurate speech recognition solution for media companies and the benefits it can bring.

Improved Efficiency

One of the biggest benefits of an accurate speech-to-text solution is improved efficiency. By automatically transcribing audio and video content, media companies can save a significant amount of time and resources that would otherwise be spent manually transcribing the content. This allows them to produce more content in less time, which can be especially important in the fast-paced world of news and media.

Better User Experience

Another key benefit of accurate speech recognition is a better user experience. When users are able to easily access high-quality transcriptions of audio and video content, they are more likely to engage with the content and spend more time on the media company's website or platform. This can lead to increased ad revenue and a more loyal user base.

Increased Accessibility

Finally, accurate speech-to-text can also increase accessibility for users with hearing impairments. By providing accurate transcriptions of audio and video content, media companies can ensure that all users are able to access their content, regardless of any hearing impairments they may have. This not only helps to increase the reach of the content, but also demonstrates a commitment to inclusivity and accessibility.

In addition to the benefits mentioned above, accurate speech recognition can also help media companies in the following ways:

  • Improve searchability: Accurate transcripts can be indexed by search engines, making it easier for people to find relevant content. This can help to increase traffic to media websites and boost search engine rankings.
  • Generate new insights: By analyzing transcripts, media companies can gain new insights into their audience and their content. This information can be used to improve the quality of future content and better target their marketing efforts.
  • Create new forms of content: Speech-to-text can be used to create new forms of content, such as audio books, podcasts, and interactive experiences. This can help media companies reach new audiences and engage them in new ways.

Here are some specific examples of how speech recognition is being used by media companies today:

  • BBC News uses speech recognition to automatically transcribe its news broadcasts. This allows the BBC to publish transcripts of its broadcasts more quickly and accurately, and it also makes the transcripts more accessible to people with hearing impairments.
  • The New York Times uses speech recognition to create closed captions for its videos. This allows people who are deaf or hard of hearing to follow the videos in real time.
  • Netflix uses speech recognition to allow users to search for content by voice. This makes it easier for users to find the content they want, especially if they are not able to type.
  • Antena 3 CNN, the exclusive news partner of CNN International in Romania, uses our speech to text solution to deliver up to 99% accuracy when transcribing audio and video from media broadcasting.
  • Agerpres, the oldest and most prestigious press agency in Romania, uses speech-to-text technology to quickly and accurately convert audio or video to text, particularly interviews, for the purpose of easily creating the content and publishing the news.

These are just a few examples of how speech recognition is being used by media companies today. As the technology continues to improve, we can expect to see even more innovative and creative ways that speech recognition can be used to improve the media experience.


Speech recognition technology is a valuable tool that can help media companies and newsrooms to provide high-quality content to a wider audience.

It can help improve efficiency, enhance the user experience, increase accessibility, and can also boost search engine rankings, generate new insights and be used to create new forms of content.

Want to learn more about the benefits of a high-accuracy speech to text solution for media and newsrooms? Check out our complete use case.

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